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Direct Response Copywriting

Words that move
people to move.

We write the emails, sales pages, and launches that turn purpose-driven brands into category leaders. $10M+ in revenue generated. No hype. No tricks. Just copy grounded in real customer research.

Let's Talk See the Work
Trusted by
Waking Up Precision Nutrition Girls Gone Strong WODprep Nick Notice
Selected Work

The work speaks.
Quietly, with data.

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Launch Copy & Email 33% more revenue YoY

Precision Nutrition

Complete launch overhaul for the world's largest online nutrition coaching certification. New sales page, email sequences, and cart flow.

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Sales Pages & VSLs 2.66x revenue increase

WODprep

Sales funnel rebuild for the leading CrossFit education platform. Long-form pages, upsell sequences, and video scripts.

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Email & Messaging Category-defining copy

Waking Up

Email strategy and copy for Sam Harris's meditation app. Nurture sequences that respect the audience's intelligence.

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Launch Strategy 163% over projections

Girls Gone Strong

Full launch strategy and copy for the leading women's fitness education company. From customer research to cart close.

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VSLs & Funnels Complete funnel build

Nick Notice

End-to-end funnel architecture and copy for a high-growth fitness brand. VSLs, sales pages, and automated sequences.

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Customer Research $10M+ revenue generated

Multiple Clients

Deep customer interview methodology deployed across every engagement. The foundation that makes everything else work.

What We Do

Six ways we turn
research into revenue.

01

Email Copy

Launch sequences, nurture flows, and re-engagement campaigns that feel like they were written by someone who actually talked to your customers. Because we did.

02

Sales Pages

Long-form sales pages built on real objections, real desires, and real proof. Not templates with your name swapped in.

03

VSLs & Video Scripts

Video sales letters that hold attention and convert, grounded in the exact language your buyers use to describe their problems.

04

Launch Strategy

Full funnel architecture from pre-launch to cart close. We map the customer journey before writing a single word.

05

Customer Research

Deep interviews with real buyers and prospects. The foundation everything else is built on. This is where the magic actually happens.

06

Messaging Strategy

Brand positioning, value propositions, and messaging frameworks that make every piece of copy easier to write and more effective.

How We Work

Every project starts
with a conversation.
Not yours. Your customer's.

Most agencies start with assumptions. We start with interviews. When you know exactly what your customers think, feel, and need, the copy practically writes itself.

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01 Research

We interview your actual customers. Not surveys. Not AI personas. Real conversations that reveal what makes people buy, stay, and refer.

02 Strategy

We map the customer journey and identify the exact messages needed at each stage. Every piece of copy gets a clear strategic job.

03 Write

Direct response copy grounded in real language from real people. Persuasive without being manipulative. Compelling because it's true.

04 Refine

We test, measure, and optimize. The first version is never the final version. Performance data shapes every revision.

Research-driven Ethical Results-focused Craft-oriented
By the Numbers
$10M+ Revenue generated for clients
2.66x Revenue increase for WODprep
163% Over projections for GGS
33% More revenue YoY for PN
Client Voices

Don't take our word for it.

Zak is the best copywriter I've ever worked with. He's not just a writer, he's a strategic thinker who understands how to connect with an audience on a deep level.

Adam Campbell Former Editorial Director, Precision Nutrition

The copy Zak wrote for our launch didn't just convert. It actually sounded like us. Our audience noticed. That's rare.

Ben Dziwulski Founder, WODprep

Zak's customer research process changed how we think about our messaging. The insights went way beyond the copy itself.

Erin Weiss-Trainor CEO, Girls Gone Strong

Working with Resonate felt like having a strategic partner, not just a vendor. The research depth is something I've never seen from a copywriter.

Aga Nazaruk Marketing Director

Zak doesn't just write words. He builds arguments. Every sentence has a job, and he knows exactly what that job is.

Jill Fanslau Content Strategist, Precision Nutrition

The results speak for themselves, but what impressed me most was how thoroughly Zak understood our customers before writing a single word.

Aaron Hughes Marketing Lead

Ready to write copy that
actually sounds like you?

Tell us about your business and what you're looking for. No pitch. No pressure. Just a conversation about whether we're the right fit.

Let's Talk Typically respond within 24 hours
Resonate

Copy grounded in research.
Results rooted in truth.

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