I'm Zak Columber.
I see marketing as a conduit between the creator and the customer. When that channel is honest, the right people find the right solutions. When it's not, everyone loses.
I started Resonate because I kept watching purpose-driven businesses in health, wellness, and personal development get sold the same predatory playbook: fake scarcity, manufactured urgency, copy that treats customers like marks. These are companies that genuinely help people, and their marketing was undercutting the trust they'd built.
The good guys have to market effectively. If they don't, the bad actors win. That's the problem Resonate exists to solve.
The method behind the results
Talk to real customers
Not surveys. Not AI personas. Real phone conversations with the people who already bought from you. The quality of your listening determines the quality of the copy. I map their language, their objections, their real motivations.
Build the strategy from their words
Those interviews become a messaging strategy: the positioning, proof points, and narrative arc that powers every word. Your customers tell me exactly how to reach more people like them.
Write copy that sounds like them
Copy that converts because every claim is grounded in real human language. Not what we think your customers want to hear. What they actually said. That's why the work consistently outperforms.
Who we work with
We work with impact-driven course creators and coaches in:
Health & Fitness
Nutrition coaching, strength training, CrossFit, women's fitness, and health certifications.
Mindfulness & Meditation
Meditation programs, stress management, sleep optimization, and contemplative practice.
Personal Development
Social skills, confidence coaching, career development, and creative entrepreneurship.
When I'm not writing
I'm based in Barcelona. I meditate, I dance, I do strength training, and I read too much science fiction. I also love cats.