Blog

Notes on the work.

How the research actually gets done, and how it turns into copy that sells.

May 28
Research Into Revenue, Part 1: The Calls

Doing calls with your customers is one of the best ways to do research. Here are the exact steps I use to set up and do the calls, with templates.
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May 28
Research Into Revenue, Part 2: The Customer Avatar

How to turn those transcribed calls into a customer avatar, so you never run out of ideas for sending emails to your subscribers.
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