Back to Portfolio Precision Nutrition

Master Health Coaching Certification

emails, sales page, social media posts

Precision Nutrition — Master Health Coaching Certification
33% Revenue increase year-over-year
$2.3M Total revenue generated in 2023
20+ Customer interviews conducted

Overview

Precision Nutrition is the world's leading health coaching certification company. They needed to boost revenue from their flagship $2,699 Master Health Coaching certification. I conducted 20+ customer interviews to uncover the real enrollment drivers that previous campaigns had missed, then built a full launch package across every channel.

Deliverables

  • 20+ customer interviews
  • Value and launch email sequences
  • Sales page copy
  • SMS campaigns
  • In-app messaging
  • Banner ads
  • Social media content
  • Checkout copy