Back to Portfolio Precision Nutrition

SSR Coaching Certification

emails, upsell, pop-up, landing page

Precision Nutrition — SSR Coaching Certification
163% Over revenue projections
$719K Total revenue generated
15% Upsell conversion rate

Overview

Precision Nutrition needed to maximize revenue from their newest $549 Sleep, Stress Management, and Recovery certification. I conducted 14 customer interviews, built full launch email sequences, and created a new upsell that converted at 15%. My copy beat launch revenue projections by 163%.

Deliverables

  • 14 customer interviews
  • Value and launch email sequences
  • Sales page and landing page copy
  • SMS, in-app, and banner messaging
  • Social media copy
  • Checkout copy
  • New upsell (15% conversion rate)