$90K Generated at launch
2.66x Revenue increase over 3 years
3 wk Pre-launch email sequence
Overview
WODprep is the world's top CrossFit course provider, coaching multiple Games competitors. They needed to boost revenue from WODprep Academy, their primary offering. I conducted customer interviews with real CrossFit athletes, built a three-week pre-launch email sequence, and developed a sales page with integrated VSL. The launch generated $90K and continues producing evergreen revenue.
Deliverables
- Customer interview research and testimonials
- Three-week launch email sequence
- Sales page with integrated video sales letter